Well, this is it! It’s the “Great Reset” people all around the world have been asking for. The question now is what you are doing about it.
For the longest time, all I ever heard people complain about (especially on social media) was how they wished the world would stop for awhile, just long enough for them to catch up. Well, there you go! While it’s not entirely stopped yet, large sections of the world economy have come to a grinding halt like never before in human history.
To pause anything else would cripple critical infrastructure and risk mass starvation on a scale never seen before. So, I’m afraid this is as good as it gets, in terms of a pause. My question to everyone now is what they plan to do with themselves during this global freeze.
Look, I’m not writing this to take away from the large number of deaths that have come to pass since COVID-19 has reared its ugly head. Some of you reading this may have already lost someone to it and for that I express my deepest sympathies. What I’m addressing here is that crowd of people who always puts off what they should already be doing, in order to get their lives in order, at some distant point in the future.
Well, here it is! That time is NOW and the desire for the world to slow down just long enough for you to catch up has come at a TREMENDOUS cost (which is why you should be careful what you wish for). Now what are you going to do with it???
If you’re sitting at home with your heads in your hands, I can tell you already that you’re doing it wrong. Yes, you bet it’s a blow to the psyche of virtually everyone on the planet, but this is no time to allow it to get the best of you. If you do, I can assure you that you’re going to come out of this fatter and lazier than you went into it and if you think you’re going to make a go of your home-based business that way, you’ve got another thing coming!
It takes WORK to run any type of small business and unless your business has grinded to a complete and total stop, as in with NO way to crank out even another dollar, then there is still work to do. In fact, it might be more important now than ever before, in the life of your business. Even brick and mortar businesses are finding new and creative ways to stay afloat and continue serving their customers.
For example, there’s this little Mexican restaurant here in my city that I used to frequent more when I still lived on that side of town. In fact, when I was in high school (some 30 years ago), I used to eat lunch there all the time and I loved every minute of it. I have wonderful memories of that place and their delicious food and I was pleasantly surprised to see that they’re still very much in business, albeit offering curbside service and free delivery (within a certain radius).
They’ve put specials together and begun offering packages, such as 30 enchiladas or tacos for $25, with rice and beans available in family sized containers. That was a perfect response to current events, seeing as how they operated in a very small building where their seating capacity couldn’t have been more than 30. I would go so far as to say that they might actually be doing better under this business model than they were just a few months ago, operating as they had for decades.
If anything, I think it was easier for them to pull this off than it would be for a larger business, due to the fact that the small roof over their heads isnt’ nearly as expensive. Their business model now resembles something closer to a small pizza delivery place with multiple delivery drivers and no seating. They never delivered before, but they weren’t afraid to try something new, even if it meant they were going to stumble through it for a few weeks, until they got into the swing of things.
This brings me to a important point for those of us who are running online home-based businesses. I know that as for myself, I have very little overhead to concern myself with, compared to a brick-and-mortar restaurant. If they can find a way to continue operating during these trying times, then you can bet your bottom dollar that I will do the same!
If you’re running websites, writing e-books, or selling content in any form (articles, pictures, videos, etc…), it’s important to remember that there are a lot of people sitting at home right now with nothing better to do than consume what you’re capable of creating. Do you have something to sell? There are lots of people spending money on Amazon right now and if you have anything they want, you should be seizing on this opportunity to catch them while they’re at home and in most need of your services.
But is this ethical, you might ask? At some point, we all wrestle with this question, but consider that someone has to offer what you have and that person who needs it will gladly pay for it. Just remember to keep your prices FAIR and don’t take advantage of the customer base that you need to keep your business running. An additional point I like to make is that this virus has robbed us all in one way or another, so you might as well get something back for what it’s taken from you. Use these circumstances in whatever honest way you can and turn those lemons into lemonade!
Think of this as business-as-usual, except with a spike, due to current events. Look, I would GLADLY buy something from any of you, if you had something I needed. And I strongly doubt that you would expect to get it for free, any more than I would, unless it was attached to another offer or intended to help promote other products.
And remember to think creatively!
Another bit of advice I would offer is to spend any free time you do have working to improve your health and fitness. Get into shape, for God’s sake! If you’ve been putting it off, NOW is the time to make it happen. There are no bars to go to right now, unless you’ve turned your home into one, and there are no crowds around you to twist your arm into making poor decisions. Get both your mind and body in order so you can not only survive the Great Reset, but THRIVE coming out the other side.
Think about it, for a minute… If it has to come at such a great cost, you’d BETTER make sure you get something out of it. Don’t squander this opportunity to fix EVERYTHING in your life that needs fixing!
It’s up to YOU to emerge from this BIGGER, BADDER, AND BETTER!
Take care and be safe…